I was looking at this company where all of its employees have this site that people can buy discounted products and services from where it would be like everyone can buy things at employee prices. The interesting thing was that they actually encourage employees to give their friends and family members these discounts.
I was just thinking how this was kind of smart from the company as it’s almost like getting your regular employees to be commissioned sales people as well. While that may seem like a normal company tactic, in this instance it doesn’t come across as apparent since this is a pretty large company that most people probably have to get their services from anyways so it just seems like you are giving people an insider discount of sort.
In reality it’s almost like you are doing the work for the company in trying to acquire and retain existing customers. For example, ordinarily a large business would have departments dedicated to things like offering people special discounts to retain customers or to take them from other carriers. You can imagine the expenses involved. This way it’s almost like you get to hire that department at no extra cost.
I guess designing a sales tool that appears to be an incentive program on the outside is how you could label this. It’ definitely one method that most people don’t feel apprehensive in participating in.