It looks like I need to travel next day and so I decided to buy some items like soap. I didn’t have any particular brand in mind and sure enough I simply looked at what was on sale and then decided among those choices. Funny how in these situations we often ignore things such as whether or not the cheap ones are inferior quality wise where it actually still makes sense to buy the more expensive item. With that said I usually do still look at the expensive stuff if the cheap item is a brand I have no experience with.
However, in this case all the varieties were known brands to me and ultimately they all did the same thing from my perspective. It would be like going to the hardware store where you need some nails and screws. Once you find the right types I am pretty sure most people would just get what’s the cheapest. As mentioned before, if the sale price of the item seems very inflated that’s what would make me really want to see what is potentially so bad about the item to be discounted so much.