Canada is sure divided here at the moment in regards to a nationwide protest against COVID mandates. Some people support them and others don’t. Usually as a business would want to stay away from heated topics like these where you will simply be the neutral service provider. Recently it seems like there was a Dairy Queen franchise that decided to place a “Thank You Convoy” notice on its sign which of course upset a lot of people who aren’t in favour of the protest.
As usual, most people see the actions of one franchise as technically the whole company promoting a certain cause. But as you can see, the company tried to quickly extinguish the fire on social media informing people that the franchise owner removed the message. Not surprisingly, a lot of people still said that they will never support them again. In contrast, people who support the protest are saying they will buy more from them.
With an issue this divisive you can’t blame for example like the tow truck companies not wanting to get involved huh?