This got me thinking as there was a company that appeared to have increased its annual subscription rate by literally doubling the fee to the point where people were either outraged about it or fully supported it with the thought that it is still worth it. Usually companies would at least do some research to see whether or not their existing customers would be okay with it. But the reason on why they just did it is because everyone on the decision-making end is data driven only where they tend to need to try something and see how it works.
That’s so risky I think when companies have that approach of treating their customers like a science experiment as it’s an easy way to lose customers forever. This usually generates the criticism on how people are just numbers to a business and this would definitely promote that perception. It literally is treating people like a number huh? I just surprised when people don’t actually think of the emotional human side to running their business which can be very important in keeping and attracting more people.
It’s probably more prevalent for larger companies where people feel they have so much money and resources where they have the flexibility to do this. Big or small you have to always put yourself in the customer’s shoes.