I was at this tech fair today and as expected there were companies giving away a lot of free stuff. I had an interesting observation when it came to companies doing this. Some companies would just giveaway regular everyday items which is generous on its own to hopefully win points with people. However, most other companies were using merchandise that had their company branding on it.
I am surprised everyone doesn’t use branded merchandise in these kinds of events as for the most part whenever people hear the word free they will want it. In many ways it’s like free advertising that people will take home and may even pass around. If cost is an issue I know branded pens can be fairly cheap and is often what a lot of companies use. In some cases it can cost almost the same as just buying a regular pen in bulk.
Real estate agents do this all the time such as giving free calendars or notepads with their own branding through the mail often. It obviously works so you may as well give yourself every chance there is to stay on people’s mind.