I was testing out a web campaign yesterday for a group and it was kind of interesting as one of the ways they generated revenue before was on a per impression basis when it came to advertising for people. I then decided to try out a per click type of plan instead and sure enough it ended up doing a lot better. The interesting thing was that it just seemed like people were willing to pay more for this type of advertisement where the organization didn’t really have to do anything different and now they get more funding.
Kind of crazy how a little change like that could mean a big difference in terms of revenue huh? Sometimes it’s just a matter of looking what other options there are and experimenting as usually different things work better in different scenarios. Like with this too it could completely change your financial scenario.