There was this fitness business I was looking at that dealt with teaching people a specific sport and like most places they offered a pricing package. Interesting thing I noticed though that throughout its site they were actually pushing some kind of diet product as part of their curriculum fee. I recognized this product from all those Internet advertisements too.
These types of things usually leave a bad taste in my mouth. It’s almost like a school where they force/pressure you to buy some kind of health product which people can do without. Not only that, some of them say you have to buy it as part of the curriculum which is border line unethical I’d say.
In my opinion, the only true way to introduce supplement products of this fashion for a business that is trying to sell a product to its client base is to simply present it while demonstrating how it has helped them. Attaching it to your service in a forced way though just screams money grubber for the most part I’d say.
Example, imagine a gym where for a membership they charge you for the facilities as well they put in the price of these multi vitamins on top of it as part of the “packageâ€. I would think the better thing to do would be to keep the membership separate and simply just demonstrate/showcase how someone in that gym has benefited from it. Usually a better buzz and credibility can be created that way too in terms of getting demand to actually buy the product.
While I’m sure any business would want to make an extra dollar anyway they can, reputation is one of those things that can’t really be bought back afterwards and so techniques like these should be avoided I’d say.