The other day there was a lot of talk on how companies are starting to focus more on the actual data of their partners as opposed to just upfront numbers. For example, if one business has 1000 customers a day that generates $10 each person and another one has 100 customers a day where each person generates $1000 which business is bringing in more money? I hope you all said the 100 customer scenario.
But the funny thing is in a lot of cases people only look at the upfront numbers. In one case there was a lady asking how big of an audience people had and if that number sounded too small to her she quickly dismissed them and jumped to the next person. Such an old way of thinking I thought where nowadays you really do need to look at the whole picture because it is easy to create artificial numbers. For example, imagine a company paying to have a crowd at an event vs another venue where everyone is going their organically where the number itself is not as big.
A common example on why it is important too is in situations such as if a person said that they did $100,000 in sales that year. If ultimately they lost $20,000 to make that sale as opposed to gaining then it doesn’t seem as impressive after correct? Have to look at the whole picture. Otherwise it is kind of like judging a book by its cover.