Today I was listening to a pitch of a person trying to sell a water heater of sort to a residential home where the house has a very old fashion furnace. Apparently they never upgraded due to the cost which can go well beyond four figures. However, it was interesting to hear the person pitch it by educating about all the government rebates that were available for people that were thinking of upgrading. It’s kind of a win-win situation if you think about it as the company itself is still getting the full sale while the resident is saving money.
Guess you always have to remember too that while you work in a particular field and may know everything about those kinds of savings the average person does not.