It seems like this year so many companies are advertising that it is Back Friday sales week this week to the point where I had to check the calendar as it should be the last Friday of the month for the official sale. I wasn’t going crazy as there is still a week left. However, it seems like virtually every store has flyers out that they are having Black Friday sales now to the point you have to wonder if it is worth waiting for the actual day.
I’m sure a lot of places will hold back crazy door crashers for the actual day of release. But when everyone is having an early sale it kind of defeats the first mover advantage you would think one would have by releasing it early. It’s almost like getting up early to go line up toa place only to realize there were hundreds of people who had the same idea.
I would be inclined to say in that instance maybe it’s better to wait for the actual day as the competitors may have used up all their best offers and there will surely be more news reports on the day where if you can offer the craziest deals that could mean more marketing exposure. Every business wants those viral videos of long line ups for their products, right?