This was kind of a surprise to see as usually in the online world of video creation people can generate an income through advertisements being played on their video where $1 per one thousand views is usually the normal rate for many nowadays. In the past you could expect something like $10 or more. This is why this was such a shocker as I saw this one stat for a project I did that only had a few views and as you can see it generated $5.46. That is a crazy number in general.
As the site implies too, the advertiser rate was essentially $51.08 fore every one thousand views which puts it in an extremely top tier bracket as if this was like the Superbowl or something. The only thing I could think of is how different categories often demand different prices based on the advertisers expected return on investment of getting people to be aware of their products. For example, a video about clouds will likely not generate as much advertiser demand than one that talks about the best credit cards to sign up for.
It definitely shows too on how if making money is really important currently for you then adapting our skills for different industries and niches may be the simple answer.