So today is Mother’s Day and like most people I spent the day with my mom. Funny enough, one of the thing she wanted to see was that new Target store where since there wasn’t a local store at the moment so we had to drive a little to a mall that did have one. Every mom must have a similar way of thinking as the place was packed with what seemed to be kids taking their mom to go shopping for the day.
What was interesting to me was that in some stores there were these signs on the shelves saying “This is a perfect gift for moms” where at first there didn’t seem to be any real theme to it. For example, at first you would see one on the shelf that sells candy and then the next one would be in the area that sells light-blubs. It wasn’t until I went to the computer section when it dawned on me.
Basically, I saw the same signage in the section that sold computer routers and of course my first reaction was “I’m sure every mother in the world wants a router for Mother’s day.” Having more knowledge in this space I was able to see that the product had a crazy markup on it. Hence, the company makes more money and so it would make sense that they are trying to convince people to buy it.
I guess that goes to show that if you are one of those people who are desperately looking for a gift the last minute and are solely relying on the store to give you knowledge on what’s best prepare to pay more than you should in a lot of cases. Always pays to do your own research as oppose to relying on like the salesmen.