It wasn’t long a ago where many companies saw trade shows as the means to potentially grow a business as the venue would be crowded with potential customers and businesses partners. All you need to do is show your product or service offering in an effective way and who knows the type of exposure and deals you can generate to grow a business.
But recently I was reading how the upcoming CES 2022 show which is known to host some the biggest etch companies in the world are opting to skip in-person live events in favour of simply broadcasting their presentations online. This is primarily due to things such COVID related news. But I remember even before this there were some companies that just opted to do everything digitally where they felt it ultimately achieved the same thing. Especially for large companies that people are already paying attention too.
With that thought, it makes you wonder if smaller businesses will opt to do live events still knowing that there will be less people on the floor which should theory mean more exposure for them. Then again, if the established companies aren’t showing up will they even have a decent audience base afterwards to the point where they should just go virtual too?