I was watching this clip about a 15 year old singer from the Philippines named Charice Pempengco who appeared on the Oprah show recently. This is one of those very few moments in life where I was just dumbfounded as the person’s vocal skills seemed to be so beyond the norm for a person at that age.
Apparently she started getting known on a more international scale as a result of one of her performances being posted on YouTube. I was able to find a recording of the segment she recently appeared in as well which you can see here.
Aside from the performance, the thing that this story made me think of is online marketing where in this case YouTube was the vehicle. I always like to tell people, especially the old school thinkers, on how the Internet is like the great equalizer that gives a lot of smaller people a chance to play on the same field as a very well established figure or business.
This was sure a great example of that I thought where if you have something good there are so many things you can do nowadays to equally put the spotlight on yourself without putting a hole in your wallet. That’s some incredible talent though huh?
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