Valentine’s day is tomorrow and one news that has been expressed is how retailers are preparing for the Valentine’s day rush where people will buy everything from chocolates to roses without thinking much about the price. If anything people are more concerned about having anything to give to prevent the chances of being scolded by their loved ones. In this situation as the the business would you be more inclined to charge people more for your products to capitalize on the business or less to give people a break?
In one end you could argue it is dumb to not capitalize on the supply and demand. At the same time you could argue not inflating your prices can make people respect you more where it could lead to them doing more business with you on regular days as well. I know for myself I would be less inclined to do business with someone if I knew they were price people even if I wasn’t the customer.
I suppose it does come down to the demographic and industry too as if it was something like a high end hotel room during a special occasion then people would be more inclined to be more understanding that it would be more expensive as opposed to like someone charging say $10 for wrapping paper cause someone needed it the day before Christmas.