It always makes me wonder what a company is thinking when they publish something like this. In this case I was looking for a potentially new computer mouse and it was listed for about $6. However, there was a reseller who listed it for one cent. Usually these kinds of prices means they simply make it up in shipping fees. Sure enough, they charge you almost $15 for shipping. How would you react as a consumer?
Speaking for myself I would tend to not want to buy the item from the person as to me they clearly did that to get you to look at their offering. So once I see the high shipping fee it kind of leaves a bad impression where it’s like I will now label that business as the “misleading” one so to speak. I do wonder how many people would still actually compare the price as is to others to then make a decision on who to buy it from.
To a certain extent it must work too for businesses to even do that. It makes me wonder if non-online stores could ever get away with a pricing scheme like this.