Imagine this situation. There is a company that is currently getting a lot of criticism for its lack of effort on a specific incident. While to the public they constantly say they are doing stuff people can see that nothing is really happening. So for the most part it is an attempt at getting good public relations. But since people know they aren’t really doing anything I was thinking how bad that is for the company and if you can even recover from it.
For example, what the company did after was that they went to virtually every place that had something negative to say about them and gave people a speech of sorts to say how much they care about the community and all. Again, the problem is everyone knew they weren’t actually doing anything and so this is more of a business strategy to calm the fire down. It surprises me when nowadays companies use these kinds of tactics thinking that people are a child who has never seen these kinds of things before.
Nowadays people are way more educated than before. This is often emphasized for things such as people going shopping as consumers are more educated with things like the Internet. If you are a business you should underestimate that. Otherwise it will probably end up really bad for one’s reputation.