Today I needed to purchase this small cord to help setup a system and unfortunately a lot of the small shops were closed. As a result, I had to go to a big box retailer that I new would be opened but would charge an arm and a leg for it. Sure enough, what you would normally pay maybe $2 for at a small store they were charging about $25. You bet this was a hard purchase to swallow.
While I did end up buying it, fortunately I was able to obtain another one and so as a result I can return this overpriced one. I was thinking ironically too where if the item was actually at a fair price I may have considered simply keeping it. Then again, I suppose the big box store strategy in this case is that people will pay for convenience.