Paying Too Many People to Review Your Products
Business

Paying Too Many People to Review Your Products

Sunny drone shot

There were quite a few tech related product launches today with one of them being a new GoPro 8 Black camera. As you would expect there are a lot of media outlet and Internet personalities who received the product from the company to review. While that is a good thing normally as a way to raise awareness it was interesting to see how so many potential consumers frowned about all these reviews.

From what I gather it seems like the average person understands the business end of this where people are compensated to do a review which many feel taints the authenticity of the review. For example, even if there is something they hate about the product they won’t say it because that could jeopardize the relationship one would have with the company who is essentially sponsoring them. At least that is the perception people have.

So with that people can get cynical it seems where they feel the company is trying to buy people’s trust. Makes you wonder like there if you should restrict the amount of people one sponsors for a review of sorts.

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