While browsing around today I say that in this one grocery store that it was selling a lot of Chinese New Year themed items. In this case, I saw these “Lucky Mandarin Oranges” that were selling for $1.99 a pound. That is pretty costly compared to just buying some regular Mandarin oranges. Especially at this time where everyone seems to be carrying the item. It made me think from a business point of view on how easy it is for people to slap a premium price on its product by labeling it as luck.
To me anyways, it seems like you can classify almost everything as lucky to a certain extent whether it be a result of how a certain color is supposed to make things lucky or how some kind of numerical figure and its arrangement creates good fortune. I guess business wise this should make you wonder if you should always be playing into these superstitions as way to create more value for your products.
As a consumer though this is where product knowledge plays a role in helping you to save money. In cases like these, I am inclined to strip the item down to its basic to see just how much of a premium I am paying for the marketing in a sense. With this funny example, I think I feel luckier getting it for free in this case:
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