I already had an idea that this would be the case yesterday where there were a lot of people who were either raising money under one group identity or multiple people fundraising for the same charity individually. Not too surprisingly, the groups that were operating as one identity seemed to have generated more awareness as a result of simple things such as having their entire audience focus on one source. This resulted in scenarios similar to how you would see everyone lined up at a store which would make you think there must be something going on.
Kind of really makes you think where if you and other people are constantly collaborating to create great things on whether or not it can be very beneficial to create like a specific brand identity for it. Even for recreational gatherings I notice that it’s usually the one’s that do this which tend to be the most successful too. Example, instead of just saying “This is a business club” with a bunch of people virtually everyone would say they are a part of club
I think we usually hold off on stuff like this until we feel the group is say big enough. But like in these examples I saw it sure can be an integral part of growing more productively in general.