The other day a person was telling me how they were so excited as they thought they solved a mystery of sort on how to guarantee attracting people online by strategically releasing certain work at specific times. Essentially, it is supposed to attract all the search engines to list it as an example. He concluded this based on two pieces of work he published and so he went all in. As a result, he prepared all this work ahead of time and began to release them strategically. However, it didn’t generate the same result.
While he was shocked, I looked at it and it seemed like the only notable reason why the previous work took off was because there was more of a buzz for the topic. Therefore, more people were looking for it. I guess an example would be someone decided to sell cotton candy during the lunch hour at one location and selling out fast. Therefore, he figured he found a jackpot and ordered tons of material to make sure he doesn’t run out next time. However, the next day he made barely any sales. The simple factor was that the previous day had a lot of school children on a field trip and on other days it’s pretty dead.
It’s a great example on how you should try and test your theories to make sure the results are semi consistent before investing all your time and direction in one particular way. It should help you narrow down what actually works and doesn’t in various circumstances. This isn’t a video game simulator where you can just get all your money back if your theory is wrong as an example.