Walking out today in Vancouver seemed like a completely different city as you saw groups of people gathered up everywhere. Especially the beaches where you would wonder if the whole pandemic is done with now. We actually still have distancing guidelines in place but what made everyone go out is how there were media articles with headlines such as groups of six people will be allowed soon. Basically it’s not yet in place. However, it seems like everyone just read the headlines and are immediately grouping up again.
It makes you think how for marketing material people at times focus so much on relying that people will actually sit down and read through an entire literature when in reality most people will just read the headlines with whatever pictures are the largest. You often wonder why companies need to use big and over exaggerated titles where I guess you can say this is a clear example of why.
Instead of fighting it the wiser strategy may be to cater to it. You can imagine how many people are going elsewhere simply because another company is using buzzwords and all to get their attention.