Windows 10 launched not too long ago but I am one of the groups of people who haven’ gotten the notification to update yet. However, for those who do have it there have been a lot of talk on how there are advertisement supported applications now. At the same time, apparently there are terms such as this that are scaring a lot of people:
“We will access, disclose and preserve personal data, including your content (such as the content of your emails, other private communications or files in private folders), when we have a good faith belief that doing so is necessary to protect our customers or enforce the terms governing the use of the services.”
There is even a virtual assistant called Cortana that needs to know virtually everything you do if you wish to use it. For a business and enterprise the preserving personal data part is probably pretty scary as we will probably see more Sony studio types of data leaks in the future. The fact that they even have a page labeled as “Microsoft personalized ad preferences” kind of shows how giving something for free can generate a lot of money afterwards. The user data is like a goldmine for a lot of companies.
It kind of reminds me about many apps for smartphones as a lot of programs use this type of business model and most people simply don’t care. When it comes to games or watching the news as an example I am fully expecting to see advertisements as that is how most people stay afloat. However, for applications like an operating system or business program like say your accounting software I wouldn’t trust it personally. Doesn’t feel like safe trade-off.
Will I be upgrading? Most likely as it’s one of those things you are kind of going to have to do to stay updated with current trends. But for advertisement supported programs I will personally be trying to turn off and disabling items that require it. In these types of cases I would rather pay full price for the programs.