I recently received in a mail a postcard that was advertising for a company’s sales event where obviously they want people to go to its store as a result. The interesting thing was on this postcard was a voucher of sort where if you bring this with you it would enable you to buy a specific item at a hugely discounted price as opposed to having to lineup to do so. Usually one of the biggest complaint for big sales is that people often lineup and end up not getting what they wanted. This I suppose kind of eliminates that to a certain extent that you know for sure you can get this one item at a great deal if you really wanted it.
As to why I got this I am guessing it’s partly because I have spent quite a bit of money at the store. It made me wonder if this is actually an interesting way business wise to get people to go to your store as I have often heard a lot of companies are having trouble nowadays since everyone is going online instead. I know a lot of electronic items can often have a huge markup too where the company is probably selling the item at cost.
Funny enough I have often see companies offer free stuff like a public barbecue that often attracted a ton of people. The power of free food versus a sales voucher. Which one would do better?