I was reading a lot about that Asus Zenfone 2 today as apparently it is coming out in Canada soon. In the midst of this I was reading a lot of comments on how people have been phoning retail stores only to get employees who have no idea about the product or knowledge about cell phone hardware. That made me wonder, as a consumer do you care or place high value in expecting a store employee to be an expert for the products it sells?
I remember having a conversation before for a person that worked in corporate for a large retail chain and his thoughts was that knowledgeable geeks or enthusiast weren’t their target market. Therefore, staffing wise it’s more about simply having someone that is personable and approachable. In contrast, there was a smaller store where for its staffing requirement it demands that people must know what they are talking about.
I think for myself it comes down to whether or not the business advertises and brands itself as the place to get specific items. For example, I would generally expect an employee from a Best Buy to know what they are talking about when it comes to electronics versus going to a Costco. Almost no different where if you go to a farmers market to buy produce it’s a little unsettling if the farmers don’t know basic information about its products versus seeing a random employee at the supermarket.
I think this is one of the reasons I have shopped online more too as many businesses seemed to have resorted to hiring staff who are not knowledgeable about its products for budget sakes. Therefore, it’s better to research yourself online where you usually find that the prices are cheaper as well.