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Contests With A Creative Elements

I was thinking today as I bumped into this link at http://apps.timhortons.com/campaign/duelling-donuts/en/index.php that is essentially a contest to win a $50 Tim Hortons’ card. This is one of the contests where they require people to create something fun where apparently a winner will be chosen that way. I was thinking, are people more inclined to enter contests to get free stuff it was simply an entry form submission or if it had creative elements like this?

In some crazy way I was thinking that having creative elements can probably generate more response as people will probably think that it is more skill based and therefore they have more odds of winning. Then again, maybe I am underestimating how the majority of people simply don’t want to do anything and just wants free stuff usually.

For myself, in this case I was more inclined to see what it was about because of the creative element even though I don’t really have a use for the prize myself.




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