I found this interesting the other day as I looked at a website for a business that I encountered with where my experience wasn’t that great. Many people were telling me the same where they would probably look elsewhere the next time they need some kind of similar service. To my surprise, when I looked at the site recently one of the customer testimony happened to be a person that was vocal in giving the place a thumbs down.
I was then wondering how that happened and that something is going on. After looking at the testimony it kind of made sense. The words focused more on what a person gets as oppose to saying how good it is. From what I gathered, it was kind of a pressured testimony where the business owners asked this individual for one and out of politeness he agreed.
As an outsider you would probably view that as more of a glowing review of course. So in a sense it gets the job done marketing wise. It’s examples like these on why I would often take testimonies with a grain of salt while trying to verify them if possible. Sometimes they can be as silly as people using stock photography models as demonstrated in some of my past posts as an example. We all know testimonies can be a powerful selling tool. So that means we have to watch out for those that try and manipulate them for their personal gains as well.