With a lot of people are breaking the banks to buy loved ones the gifts that they are positive the others would love a lot of others are simply sticking to a tight budget and opting to get something where they think the person may like it. Though I am surprised that people don’t simply combine their efforts where everyone could probably save money while still getting the person the ultimate gift.
One example this year I saw was with things like a laptop. Those can get pretty expensive where you could easily spend over $500 for one person. But for this case basically what I saw were multiple family members just pooling in their Christmas gift funds for the recipient so that in the end the person can get the computer that they wanted without individuals having to go over budget. Everyone actually saved money that way while still getting the desired item.
They often say work smarter not harder. I guess in these cases learning to spend smarter together is probably a good idea. You may even learn new details about what the person actually wants and needs too.