The other day I was looking to buy an item and was just doing my regular price hunting. The funny thing was my search resulted in me going to the actual company’s website which happened to give people he ability to buy their products in a non wholesale way. Interestingly enough, they were selling them cheaper than what their retail partners were able to offer them for.
Usually companies try to avoid that as they don’t want to jeopardize the sales of their retail partners. I guess since it is fairly easy to set up an e-commerce store nowadays that companies see no harm in trying to sell the items directly themselves. For you as the average consumer I suppose its’ a win for you either way as you can get the item cheaper. In this case it seemed like it was 30% cheaper too.