Today I was watching these crazy videos of this new product apparently from Tesla called the Tesla Roadster, and they had all these promotional videos where it looked like this car was literally flying in the air, going up on ramps, for example, and then essentially using what seems like air to stay balanced and not crash. It just made you wonder: do they actually intend to sell this to the regular person? Just from the sound of it, it didn’t seem like they envisioned this being mass-produced and sold to the general public.
Rather, there were some comments about how Elon Musk was saying that when it comes to products, it’s good to create something cool that’s so crazy and different compared to everyone else. It’s good to at least know that stuff like that can exist. And it makes you wonder, as a company, whether or not you should do stuff like that, where even if you don’t have any intent to sell it to the vast majority of people out there, it could give you so much marketing and PR when you think about it. Like in this case, it makes you sound like such a high-end company, where you’re the only ones who could do something like that, even if it’s completely out of your reach financially.
And so, again, it makes you wonder: would you do stuff like this for your company in order to stand out? Just create stuff that’s so over-the-top and cool to the point where people will automatically associate you with these products. Again, even if you had no intent to ever sell it, it’s great marketing.