With the thought on how to spend advertisement money nowadays one thing I was thinking of is how many companies actually hold competitions for its customers where by incorporating their products into it they would spend the funds to award their customers to use their products publicly which should theoretically be advertisement. This could work in attracting new customers as well because if someone has say the skill and feels they can win something big it could sway them to try out the company’s offerings.
It’s another example on how there are a lot of options to get timeless value for your advertisement budget versus just spending thousands on one highly produced ad. With this method too you can further develop a sense of community among those who use your product to increase the chance that they will likely stick with you over a competitor if both companies provide a solution that would satisfy the customer.
Both a small and large business can hold these kinds of events too without the need of having to spend a lot of money to do so.