Usually when I shop at places getting reward points can often be the deciding factor on whether or not I purchase an item from one store over the other. Especially if it is the exact same item at the same prices you may as well get a little extra for your purchase. There are sometimes those enticing deals where if you spend a certain amount of money in one visit then you can get a lot of reward points. So you scramble to see if you can warrant any purchases to take advantage of it as you could be saving say 30%.
But seeing this reward point offer today has got to be one of the worst, if not the worst, I have ever seen. As you can see from this screenshot Shopper’s Drug Mart was offering people 19 points if they spent $50 or more at a store. That is like two cents literally. Would you be enticed to spend $50 to get 2 cents back from your purchase?
Someone from the marketing department must have been thinking long and hard about this one huh? Not exactly an enticing way to get people to run out and shop now.