This was kind of a fascinating but common shopping habit I saw today for people where they end up buying an item that is more expensive even though there is literally a better deal right next to them. For this example I once again saw these two pound bags of baby carrots on sale for $1.98 each. Great deal to buy some and on top of that you can read how they also had a promotion where you get 500 Points, which is their store rewards program, for each package you buy. That effectively makes each bag $1.48. What a great deal I thought.
As I was debating if I wanted to buy four as that was the stated limit, another person arrives at the area seemingly wanting to buy some carrots as well. The crazy thing I thought was she grabs the one pound of carrots which was at a price of $1.49. I was thinking, why would you do that? The other one is almost the exact same price at the end and you get double the product. While maybe the person could only consume one pound of carrots, the only other thing I could think of is maybe she just quickly looked at the prices where one said “$1.98” and the other $1.49” which then leads people to say “May as well get the cheaper one”.
That actually happens a lot when it comes to grocery shopping for people I think and it’s a great example how you should factor everything in when you make a purchase and not just what the big price tag says alone. Even in other instances it may be better to get the more expensive items such as one juice that is filled with sugar versus one that is just fresh raw juice. Like there, don’t just rely on what the price tag says.

