I have been watching the Olympics here and there while at the same time just chatting with people about some of the results. This then led to a conversation that a good way at times to help promote a creation or idea is to simply try and invent a competition around it. I was thinking that must be a little difficult for the purpose of promoting a product as it is almost like creating a new product in itself.
It then reminded me of games that some companies have tried to invent such as a pizza company inventing an eating game of sort where its almost like playing spin the bottle where whatever piece it lands on you have to eat it with the catch that one piece in the bundle is super hot. I think for myself this would be one of those things that would have to kind of happen on accident such as during a random conversation daring someone to do something.