With the Superbowl today there were definitely a lot of companies spending millions to advertise their business to the largest sporting event of the year. Watching good commercials are one of the things people actually look forward to. But one that caught my attention was this one-million-dollar giveaway by Beast in partnership with Salesforce where they are requiring people to solve a riddle of sort. But how this came about was apparently very casual versus someone working hard to pitch the idea.
As you can see, awhile ago Mr. Beast made a post expressing how he had a crazy idea for a Superbowl ad but just needed a company to essentially fund him to do it for them. As it turned out, apparently the founder of Salesforce replies to his post and they were dead serious about it. The rest is history as they created this campaign.
It’s crazy to think about as I am sure there are those who sell thousands of dollars worth of courses on how to pitch executives to fund you or to acquire you to work on an expensive project. But as this shows, sometimes it’s just about you putting it out there in the universe as they say. It works too.