While walking through some stores today I was looking to see if there were any good deals on Christmas items as it’s that time where stores try to clear out unsold Christmas inventory. For one store I noticed they marked down a bunch of these large store branded chocolate bars where less than a year ago you could get them for about $2.50 with a good deal and the regular price being about $5 or so. But in this case it was kind of crazy as the original price was marked at $16 per bar and now they were trying to clear it out for about $8 a bar. By the looks of it, people were actually buying it thinking it was a great deal.
It could be that the item just got really expensive to produce and hence standard inflation. However, I have still seen this same bar at different branded stores under the same corporation for about $6 to $8 which leads me to believe this store was using it more as a sales strategy considering most people just look at the sale sign to determine its value. Examples like these is why even though people keep talking about price inflation for groceries you still need to do your due diligence.
Because in a lot of cases businesses are just taking advantage of the situation. Don’t always believe the hype as they say.