This was funny I thought as a phone company was holding some local events to help promote their hardware and as you would expect they hired some well-known talent to help showcase it. The trouble wise during the presentation the talent accidentally mentioned a competitor’s product out of habit because that is actually what she uses herself. One of the organizer was joking to me on how that happens all the time.
It makes you wonder why more people in say a boardroom aren’t actually paying more attention on whether or not the people they pay to promote their items are actually users of their products as well. I’m sure on paper it would sound like the bigger star you hire the more attention you will get. But if you think about it hiring someone that may be not as big but uses your products everyday is probably going to give you more exposure in the long run.
The reason being is if they use your products everyday then you are getting free advertising that way. Plus if you invest your marketing funds with them you are technically helping them grow which in turn means more people will discover your products as they get bigger. Plus you will not risk the embarrassment of the person actually preferring to use a competitor’s product. It’s surprising to me that more companies don’t think this way at this day in age.