Today I was watching this drone light show as there haven’t been many in Vancouver and for the most part it had designs based on the Dragon Boat theme of the day. Neat little free show. But there was one comment in the crowd I thought that was interesting as during the show the drones formed the letters of the company conducting the show and instantly people were laughing at that on how the company was plugging themselves.
I think for many it would be like feeling of watching a movie to then all of a sudden see the characters face the screen and say how much they love to drink a particular soda. It would seem very out of place right? So that made me wonder if in these cases it’s good to advertise yourself in these ways. I can see if they are the sponsor then like most businesses they want some kind of recognition for their donation. Perhaps it would be better to just highlight the company on virtually every banner or brochure around the event as an example.
To e honest too, a lot of people had no idea it was the actual company being showcased as people thought it had something to do with the story of the drone light show. I can easily imagine flighting drone advertisements like this tough coming soon.