Calling Used Goods As Recycled Products
Business

Calling Used Goods As Recycled Products

This was kind of interesting I thought. I went into this video game store looking for a gift and for this store in particular I know they sell second hand items as well. So you always need to make sure that they aren’t selling you something used as new. To my surprise, when you looked at the shelf there didn’t seem to be any products labelled as “used” as oppose to “recycled” as you can see here:

What an interesting marketing tactic I thought to capitalize on people who want to say buy green without the negative perception that usually comes with buying used products. At the same time, I was wondering if this is borderline misleading though. Usually when I think of recycling tangible items I think of people breaking down the material to make something new out of it. Whereas in this case it is mostly repackaging the used item. For example, someone selling their used car and saying it is a recycled vehicle seems a little off. Will be interesting to see if it actually works for them and how well.

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