{"id":9662,"date":"2017-11-10T22:11:13","date_gmt":"2017-11-11T06:11:13","guid":{"rendered":"http:\/\/al6400.com\/blog\/?p=9662"},"modified":"2017-11-11T02:12:11","modified_gmt":"2017-11-11T10:12:11","slug":"inventing-reason-make-people-buy-things","status":"publish","type":"post","link":"https:\/\/www.al6400.com\/blog\/inventing-reason-make-people-buy-things\/","title":{"rendered":"Inventing A Reason To Make People Buy Things"},"content":{"rendered":"

Today in other parts of the world that is a day ahead it is singles day where I guess you can say it is like an anti-Valentine\u2019s Day. As a result companies like Alibaba are holding a sales event \u201ccelebration\u201d for all the single people and it is big business by the sounds of it. According to various articles the company made about $5 Billion in sales within the first 15 minutes of the sales event. Kind of crazy when you think about it.<\/p>\n

\"\"<\/a><\/p>\n

I have often heard that Valentine\u2019s Day was made to generate retail sales and this sure makes you think about the marketing aspect of in regards to inventing a reason for people to shop. It seems like in this case all you need to do is gather a group of people that share something similar and then as a result they are more susceptible to doing things as a group as well.<\/p>\n

I guess you shouldn\u2019t underestimate the value of creating some kind of community in a sense when it comes to a business. As well I guess catering to people who are often left out can be pretty substantial in terms of a user base. In many ways it can be one of those \u201cwhy didn\u2019t I think of that\u201d moment.<\/p>\n","protected":false},"excerpt":{"rendered":"

Today in other parts of the world that is a day ahead it is singles day where I guess you can say it is like an anti-Valentine\u2019s Day. As a result companies like Alibaba are holding a sales event \u201ccelebration\u201d for all the single people and it is big business by the sounds of it. […]<\/p>\n","protected":false},"author":1,"featured_media":8295,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[5181,5953,6865,3834,214,123,6080],"class_list":["post-9662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-alibaba","tag-business","tag-chinese-singles-day","tag-community","tag-sales","tag-shopping","tag-singles-day"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.al6400.com\/blog\/wp-content\/uploads\/2016\/06\/mountainhike.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6VnHC-2vQ","_links":{"self":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/9662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/comments?post=9662"}],"version-history":[{"count":1,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/9662\/revisions"}],"predecessor-version":[{"id":9664,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/9662\/revisions\/9664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/media\/8295"}],"wp:attachment":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/media?parent=9662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/categories?post=9662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/tags?post=9662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}