There were a few scenarios I saw this week where various businesses used social gathering platforms as a way to advertise its business with a lot of success. Now what these normally are for is say hobbyists that want to arrange gatherings for like-minded people to do various fun activities together. Example, you might be looking for running partners and this way you can find a bunch of people who share the same passion as you to participate together.<\/p>\n
I have noticed more and more recently that people have been using it for business purposes. Example, marketers creating a group where their events are basically advertisements for their fee based seminars. So while they are looking for like-minded people to a certain extent, it\u2019s to specifically make a profit such as selling tickets. Would you be inclined to care if a business does that for example?<\/p>\n
For me personally I always feel things like this is a little tacky if the person or organization is straight up using it as an advertising platform on these kinds of sites. It must work to a certain extent too. I would imagine it would be more effective to run these kinds group in a way where you are participating like a hobbyist and if you demonstrate your valuable knowledge or passion about something then people will naturally want to know what your business is all about too.<\/p>\n
I would think it would be like selling a book. If you go charging in trying to sell people your product people will probably go the other direction. If you joined or made a group more for fun and socializing where you then demonstrate your knowledge and passion for a certain topic I would think people would then ask you where they can buy your book.<\/p>\n","protected":false},"excerpt":{"rendered":"
There were a few scenarios I saw this week where various businesses used social gathering platforms as a way to advertise its business with a lot of success. Now what these normally are for is say hobbyists that want to arrange gatherings for like-minded people to do various fun activities together. Example, you might be […]<\/p>\n","protected":false},"author":1,"featured_media":8444,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[5953,6181,21,851,6180],"class_list":["post-7868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-hobbyist-groups","tag-money","tag-reputation","tag-social-platforms"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.al6400.com\/blog\/wp-content\/uploads\/2016\/07\/above-vancouver-eye-of-wind.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6VnHC-22U","_links":{"self":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/7868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/comments?post=7868"}],"version-history":[{"count":1,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/7868\/revisions"}],"predecessor-version":[{"id":7869,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/7868\/revisions\/7869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/media\/8444"}],"wp:attachment":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/media?parent=7868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/categories?post=7868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/tags?post=7868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}