Almost every day I receive requests from people who are inquiring if they can publish some articles here for their clients in exchange for a link back to their site. Essentially, it\u2019s supposed to be a way for the marketing firm to help its client get more exposure. The funny thing is I would love to help people out in this way. However, in these cases every pitch is obviously from a template and as a result it makes me want to ignore it.<\/p>\n
It makes me wonder why people don\u2019t take the time to actually personalize their letters to the people they are speaking with. It is no different than sending in a resume or cover letter to a perspective business you are interested in working with I think. One interesting example too is that many of them pitch the notion that the person would be writing unique and original content that people here would be interested in. When I request a simple thing that the author would have to answer some basic questions they get scared. To me, this shows that they simply want to dump pre-made articles to as many places as possible.<\/p>\n
To all you PR firms out there, take the time to actually connect with the sources you are targeting I say. You\u2019d be surprised at how much of a better response you will get by personalizing your letters at minimum.<\/p>\n","protected":false},"excerpt":{"rendered":"
Almost every day I receive requests from people who are inquiring if they can publish some articles here for their clients in exchange for a link back to their site. Essentially, it\u2019s supposed to be a way for the marketing firm to help its client get more exposure. The funny thing is I would love […]<\/p>\n","protected":false},"author":1,"featured_media":6885,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[4891,4890,2675,4892],"class_list":["post-5526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-article-writing","tag-business-pitch","tag-pitches","tag-pr-firms"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.al6400.com\/blog\/wp-content\/uploads\/2015\/04\/timemoney.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6VnHC-1r8","_links":{"self":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/5526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/comments?post=5526"}],"version-history":[{"count":1,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/5526\/revisions"}],"predecessor-version":[{"id":5527,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/5526\/revisions\/5527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/media\/6885"}],"wp:attachment":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/media?parent=5526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/categories?post=5526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/tags?post=5526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}