{"id":486,"date":"2007-11-09T17:07:38","date_gmt":"2007-11-10T00:07:38","guid":{"rendered":"http:\/\/al6400.com\/blog\/2007\/11\/09\/customer-retention\/"},"modified":"2007-11-09T17:07:38","modified_gmt":"2007-11-10T00:07:38","slug":"customer-retention","status":"publish","type":"post","link":"https:\/\/www.al6400.com\/blog\/customer-retention\/","title":{"rendered":"Customer Retention"},"content":{"rendered":"<p>I mentioned a few days ago on how I was having problems with my cell phone while trying to pin point it as hardware or network issue.  I first contacted the carrier and the person thought it was odd as it sounded like it could be a network problem and so he directed me to go to a storefront and they could do a test to confirm on the spot what the problem was.  On top of that, I could apparently get a free replacement phone if necessary since I have been with them for almost five years now.<\/p>\n<p>That kind of made me impressed as it seems like they were going out of their way to make sure that I was being taken care of.  It was kind of a different story when I went to an actual store.  Immediately, without testing the answer was that it was a phone problem and that I should just buy a new phone while signing another long-term agreement.<\/p>\n<p>Just to make sure this wasn\u00e2\u20ac\u2122t an isolated incident, I went to a different store and sure enough it was a similar experience.  That kind of made me think that if I had to start from square one again, considering I have been with them for that long, I may as well start shopping with other carriers as well. <\/p>\n<p>This also reminded me on how it is very expensive from a business perspective just to acquire one customer in that industry.  But in general, the initial time or financial investment to retain a customer can be more economical than trying to directly acquire new ones.<\/p>\n<p><!--adsense--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I mentioned a few days ago on how I was having problems with my cell phone while trying to pin point it as hardware or network issue. I first contacted the carrier and the person thought it was odd as it sounded like it could be a network problem and so he directed me to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[5953,175,183],"class_list":["post-486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-cell-phone","tag-customer-retention"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.al6400.com\/blog\/wp-content\/uploads\/2015\/04\/924991_10264630.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6VnHC-7Q","_links":{"self":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/comments?post=486"}],"version-history":[{"count":0,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/media\/6884"}],"wp:attachment":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/media?parent=486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/categories?post=486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/tags?post=486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}