Today I was having a conversation about various ways on how some businesses generate customers and how they go about in advertising their products and services. I\u00e2\u20ac\u2122ve always been more of a web person as it is one of the most cost effective ways to advertise. A person was telling me more about traditional methods today and one of it was with the old fashion Yellow Page Book.<\/p>\n
I must say, the prices seemed pretty astronomical compared to web based advertisements of a similar caliber. For example, a full page color ad was about $7500 a month. The person showed me an example on how this dental firm purchased literally six full colored pages of advertisements. So when you are flipping through the phone book, you literally see that company again and again. Apparently they made that all back though and more, so obviously the return of investment is good for them. <\/p>\n
Obviously in the end if your return on investment is really good then the initially price doesn\u00e2\u20ac\u2122t really matter too much. I just thought this was an interesting thing to think about as from my experience when it comes to investing in some kind of advertisement fund, you either have the group of people who try to determine how much they can get back by analyzing how many people will enquire about their product along with how much revenue each person is worth or others who see it in terms of an exposure value in regards to how many times their ad will be viewed and it doesn\u00e2\u20ac\u2122t matter if they don\u00e2\u20ac\u2122t get anyone right then as people saw it and will talk about it.<\/p>\n
In both cases it is a numbers game I guess you can say and the best way is whatever works for you. The conversation got more interesting as we kind of debated on whether or not someone who uses a book like the Yellow Pages or say uses a search engine is in more of a state of mind to actually buy something and what type of industries\/professions are most suitable for which medium. Speaking for myself, I usually use the web first if I am looking for something and the book comes if I couldn\u00e2\u20ac\u2122t find a satisfactory solution. I can easily see it being the other way around for others too. They are definitely things to think about if you are on the fence in terms of spending advertising money to increase business.<\/p>\n
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Today I was having a conversation about various ways on how some businesses generate customers and how they go about in advertising their products and services. I\u00e2\u20ac\u2122ve always been more of a web person as it is one of the most cost effective ways to advertise. A person was telling me more about traditional methods […]<\/p>\n","protected":false},"author":1,"featured_media":8992,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[],"class_list":["post-399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.al6400.com\/blog\/wp-content\/uploads\/2017\/02\/drone40.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6VnHC-6r","_links":{"self":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/comments?post=399"}],"version-history":[{"count":0,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/media\/8992"}],"wp:attachment":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/media?parent=399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/categories?post=399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/tags?post=399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}