I saw an interesting sales tactic today from a store. Essentially, it looked like they had quite of few items on sale that were previously returned or repaired from the manufacturer. Therefore, the item would be sold to the consumer at a discounted price. Normally you would see these items labeled as something like \u00e2\u20ac\u0153used\u00e2\u20ac\u009d or \u00e2\u20ac\u0153open box.\u00e2\u20ac\u009d<\/p>\n
Instead, this store labeled them a little differently. For example, they would call items \u00e2\u20ac\u0153re-certified\u00e2\u20ac\u009d or \u00e2\u20ac\u0153opened by consumer\u00e2\u20ac\u009d items. I was wondering if that really worked on people as I would tend to ask more questions since I am not used to seeing people use those terms to describe used items for sale in a retail store. The \u00e2\u20ac\u0153open by consumer\u00e2\u20ac\u009d label makes it sound like it was just one of those people that tend to open brand new packages in the store.<\/p>\n
Similarly, does the word \u00e2\u20ac\u0153re-certified\u00e2\u20ac\u009d make you more comfortable than buying a product that says \u00e2\u20ac\u0153repaired\u00e2\u20ac\u009d items? Sure shows you the how much a difference wordings can play in getting consumers to buy stuff.<\/p>\n","protected":false},"excerpt":{"rendered":"
I saw an interesting sales tactic today from a store. Essentially, it looked like they had quite of few items on sale that were previously returned or repaired from the manufacturer. Therefore, the item would be sold to the consumer at a discounted price. Normally you would see these items labeled as something like \u00e2\u20ac\u0153used\u00e2\u20ac\u009d […]<\/p>\n","protected":false},"author":1,"featured_media":6886,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[5953,2404,2405,1687,2406],"class_list":["post-1948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-open-box","tag-repaired","tag-used-items","tag-wording"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.al6400.com\/blog\/wp-content\/uploads\/2015\/04\/tablet.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6VnHC-vq","_links":{"self":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/1948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/comments?post=1948"}],"version-history":[{"count":1,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/1948\/revisions"}],"predecessor-version":[{"id":1949,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/1948\/revisions\/1949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/media\/6886"}],"wp:attachment":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/media?parent=1948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/categories?post=1948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/tags?post=1948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}