{"id":1609,"date":"2009-09-05T21:39:01","date_gmt":"2009-09-06T05:39:01","guid":{"rendered":"http:\/\/al6400.com\/blog\/?p=1609"},"modified":"2009-09-05T21:39:01","modified_gmt":"2009-09-06T05:39:01","slug":"leveraging-off-a-global-and-recognizable-brand-name","status":"publish","type":"post","link":"https:\/\/www.al6400.com\/blog\/leveraging-off-a-global-and-recognizable-brand-name\/","title":{"rendered":"Leveraging Off A Global And Recognizable Brand Name"},"content":{"rendered":"<p>Today I was told about some site that posted pictures of strange and awkward people who shop at Walmart that was apparently getting a lot of attention.  After researching a little, I found the site which is at <a href=\"http:\/\/peopleofwalmart.com\/\" rel=\"nofollow\">http:\/\/peopleofwalmart.com\/<\/a>.<\/p>\n<p>Maybe it\u00e2\u20ac\u2122s just me, but I personally didn\u00e2\u20ac\u2122t find the material entertaining or even extremely shocking.  I was then reading how this site got attention from major news outlets too such as CNN.  That just made me think, if this was just say a site about \u00e2\u20ac\u0153Strange shoppers\u00e2\u20ac\u009d in a general sense it probably wouldn\u00e2\u20ac\u2122t get the same attention.  But the fact that they specifically target \u00e2\u20ac\u0153Walmart\u00e2\u20ac\u009d it makes people turn heads.<\/p>\n<p>That should make you think where if you are just starting out in some way where you are trying to build an audience.  Targeting a specific recognizable niche\/brand can give you that extra boost as oppose to being so general.  Kind of reminds me of that fast food movie where a guy was specifically documenting his health from continuously eating McDonald food.  I bet if it wasn\u00e2\u20ac\u2122t specifically tied to Mcdonalds but rather fast food in general it wouldn\u00e2\u20ac\u2122t have gotten as much attention either initially.<\/p>\n<p>Of course, you have to be careful too in how you use it as to not confuse people that you are affiliated with the company\/organization in some way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today I was told about some site that posted pictures of strange and awkward people who shop at Walmart that was apparently getting a lot of attention. After researching a little, I found the site which is at http:\/\/peopleofwalmart.com\/. Maybe it\u00e2\u20ac\u2122s just me, but I personally didn\u00e2\u20ac\u2122t find the material entertaining or even extremely shocking. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8992,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[2139,2141,2140,1807,880],"class_list":["post-1609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-brand-name","tag-instant-attention","tag-niche","tag-traffic","tag-walmart"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.al6400.com\/blog\/wp-content\/uploads\/2017\/02\/drone40.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6VnHC-pX","_links":{"self":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/1609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/comments?post=1609"}],"version-history":[{"count":1,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/1609\/revisions"}],"predecessor-version":[{"id":1610,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/1609\/revisions\/1610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/media\/8992"}],"wp:attachment":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/media?parent=1609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/categories?post=1609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/tags?post=1609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}