Many times when you buy something online nowadays companies ask if you want to receive e-mail updates about its latest service or offerings. If it is a retail store of sort I usually skip it as I would rather not be blasted every day about a new sale they are having where many times it\u2019s not even that good of a deal. But when I agree to sign up for an e-mail list for something like say your Internet service provider the expectation is that you will only receive e-mails if it is truly something worthwhile.<\/p>\n
But recently there was a company I was on its e-mail list for as first I got an e-mail about them celebrating about a retail partnership. So that\u2019s good to hear. But not too long after I received another e-mail from them. This time it was advertising how they were having a sale. Wasn\u2019t relevant to me in anyways, but I\u2019m, sure it will help some. Then a few days after I got another e-mail from them advertising a course that they were selling. At that point, I unsubscribed from the list as it was clear they were turning it into like a weekly supermarket flyer.<\/p>\n
I think that\u2019s an important thing to keep in mind in terms of the expectations people have when they sign up for these kinds of e-mail lists. Again, it\u2019s different if people had the mentality that you are a shopping site as an example. But if you are say a consulting firm where the services you need are pretty specific then just randomly sending everyone advertisements about a new fitness program you are offering probably isn\u2019t the best way to maintain that relationship.<\/p>\n","protected":false},"excerpt":{"rendered":"
Many times when you buy something online nowadays companies ask if you want to receive e-mail updates about its latest service or offerings. If it is a retail store of sort I usually skip it as I would rather not be blasted every day about a new sale they are having where many times it\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":12143,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[3027,5953,7652,3095],"class_list":["post-11729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-advertisement","tag-business","tag-e-mail-list","tag-offering"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.al6400.com\/blog\/wp-content\/uploads\/2015\/01\/IMG_0768-1300x866.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6VnHC-33b","_links":{"self":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/11729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/comments?post=11729"}],"version-history":[{"count":1,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/11729\/revisions"}],"predecessor-version":[{"id":11730,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/posts\/11729\/revisions\/11730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/media\/12143"}],"wp:attachment":[{"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/media?parent=11729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/categories?post=11729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.al6400.com\/blog\/wp-json\/wp\/v2\/tags?post=11729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}