I was reading how Twitter may be changing its longstanding bird logo into something else as Elon Musk posted on the platform saying “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.” I was wondering if that would be a good idea considering how long the company has been around with that logo being so recognizable. Most small business owners would love to have such a recognizable image as an example.
I know many times people are reluctant to change branding because that means a lot of extra expenses to not only develop the new image but you would have to also update everything else you use such as business cards. The company is still trying to get settled too financially to my knowledge ever since Elon Musk took over.
Then again, he is a very successful business owner so he has to know what he is doing for the most part. Maybe this is an example on why he is successful as he is willing to take risks with changes like these when most wouldn’t. I’d have to wonder why too as to me it’s just a logo where I don’t think most people would care too much as it’s more about how good the platform itself is. Will be interesting to see what happens here.