I got an e-mail today from a business that I made a purchase from a few weeks back. Unfortunately, the order never shipped out yet as apparently they are still backlogged from all the sales it has generated during the boxing day events. So as a result, many people such as myself got a template […]
What a risky thing to do I thought. Basically I saw a company with a business model where they encourage people to buy items together so that they can get a wholesale discount of sort. To do this they list the retail prices of the items as well as the cost that they actually pay […]
What a risky tactic this was I thought for a company. Essentially there is a company that provided subscription based services and it was announced recently that various changes would be implemented in the services that they provided. This included adding and removing features where they provided customers a list of changes ahead of time. […]
A person was telling me the other day that for their business they created their storefront environment in such a way where they are perfectly equipped to attract people that want to try to escape the weather outside. For example, since it is like summer weather now they have a ton of air conditioning to […]
I was reading this snippet today about how a certain company was using loss leaders as a way to attract shoppers. Nothing new about that of course. What was interesting was that it specifically mentioned that the purpose of this loss leader was to create a database where they could obtain people’s contact information like […]
There wasn’t really too many strategies in this chapter as it was more like just a nag reminder. Interestingly enough, the title of the chapter is “Don’t treat sales like your mother-in-lawâ€. It just emphasized how most people hate the idea of having to do sales where you need to be pro active and convince […]